VIOOH
VIOOH is a leading premium global digital out of home supply side platform. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.
Specific audience targeting using programmatic DOOH with time/day parting with Seat CUPRA
Objective: Promote the CUPRA Born, the car brand’s latest electronic vehicle
In the first pDOOH campaign across Frankfurt Airport, CUPRA displayed a short video spot on a network of digital screens (Media Frankfurt's "Business Network") according to selected time slots. These time slots were created on the basis of pre-targeting to reach the intended audience.
The pDOOH campaign was combined with an eye-catching promotion point at the airport.
As a result we saw +141% uplift in reach of the target group (vs. no pre-targeting). Calculation based on Viewed Impressions.