VIOOH

VIOOH is a leading premium global digital out of home supply side platform. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.

Founded: 2018
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Skills

supply side platform
AdTech
OOH advertising
DOOH advertising
Programmatic
Clients
The Trade Desk
Verizon Media
Gucci
Renault
Facebook
Warner Bros.
LEGO
Westfield
JCDecaux
aldi

and 8 more

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Specific audience targeting using programmatic DOOH with time/day parting with Seat CUPRA

by EMMA COORAY

Objective: Promote the CUPRA Born, the car brand’s latest electronic vehicle

In the first pDOOH campaign across Frankfurt Airport, CUPRA displayed a short video spot on a network of digital screens (Media Frankfurt's "Business Network") according to selected time slots. These time slots were created on the basis of pre-targeting to reach the intended audience.

The pDOOH campaign was combined with an eye-catching promotion point at the airport.

As a result we saw +141% uplift in reach of the target group (vs. no pre-targeting). Calculation based on Viewed Impressions.

Tags

Media Frankfurt
Active Agent
CUPRA

Clients

SEAT
CUPRA