VIOOH

VIOOH is a leading premium global digital out of home supply side platform. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.

Founded: 2018
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Skills

supply side platform
AdTech
OOH advertising
DOOH advertising
Programmatic
Clients
The Trade Desk
Verizon Media
Gucci
Renault
Facebook
Warner Bros.
LEGO
Westfield
JCDecaux
aldi

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New Look's programmatic DOOH campaign delivered against four key audience groups

by EMMA COORAY

To increase brand awareness and footfall for the launch of New Look’s A/W collection by driving their core audience into their physical store locations as well as online.

Hivestack’s unique Custom Audiences solution helped identify four key audience groups which would be targeted on DOOH screens using programmatic technology: New Look key locations, New Look main competitors, frequent high-street retail shoppers and New Look ‘Anne-Marie’ collection.

This campaign ran across multiple media owners: JCDecaux UK, Clear Channel and Global

Tags

retail campaign
ooh
DOOH
new look

Clients

New Look