VIOOH is a leading premium global digital out of home supply side platform. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.
New Look's programmatic DOOH campaign delivered against four key audience groups
To increase brand awareness and footfall for the launch of New Look’s A/W collection by driving their core audience into their physical store locations as well as online.
Hivestack’s unique Custom Audiences solution helped identify four key audience groups which would be targeted on DOOH screens using programmatic technology: New Look key locations, New Look main competitors, frequent high-street retail shoppers and New Look ‘Anne-Marie’ collection.
This campaign ran across multiple media owners: JCDecaux UK, Clear Channel and Global