VIOOH

VIOOH is a leading global digital out of home marketplace. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.

Founded: 2018
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Skills

supply side platform
AdTech
OOH advertising
DOOH advertising
Programmatic
Clients
The Trade Desk
Verizon Media
Gucci
Renault
Facebook
Warner Bros.
LEGO
Westfield
JCDecaux
aldi

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Multi-market cross-media campaign across UK and Germany with UGG

by EMMA COORAY

UGG targeted high-end shoppers and socialites in shopping malls, high streets and urban hubs for their latest campaign to drive brand awareness. Working with Jellyfish and DSP Sage+Archer, this cross-media campaign ran across mobile and programmatic OOH frames in both the UK and Germany (London, Berlin and Hamburg).

Effectively applying the real-time capabilities of programmatic, Jellyfish were able to optimise the campaign to times of the day with higher footfall, along with sites that indexed higher against the UGG target audience.

Research for the UK aspect of the campaign saw a huge 32% uptick in awareness driven by the advertising screens of the programmatic OOH campaign, as well as consideration also rising 7%, with a shift in intent and loyalty towards the UGG brand.

For full details, download the case study: https://www.viooh.com/ugg?hsLang=en

Tags

Mobile
Digital OOH
ooh
Programmatic

Clients

UGG