VIOOH

VIOOH is a leading global digital out of home marketplace. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.

Founded: 2018
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Skills

supply side platform
AdTech
OOH advertising
DOOH advertising
Programmatic
Clients
The Trade Desk
Verizon Media
Gucci
Renault
Facebook
Warner Bros.
LEGO
Westfield
JCDecaux
aldi

and 8 more

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Klarna: Super-flexible, non-guaranteed campaign with an always-on approach

by EMMA COORAY

Objective: Brand awareness
Location: National campaign with biggest cities in Germany
Partners: WallDecaux, Active Agent, Kinetic

Klarna, the online payment method provider, ran a 6-month non-guaranteed deal in Germany across street furniture during the pandemic.

Targeting specific groups and and using creative content that changed frequently grabbed the attention of audiences. Maximum flexibility was afforded during pandemic COVID-19 by programmatic, which allowed the client to stop whenever mobility numbers dropped and reactivate the campaign whenever mobility numbers increased.

This campaign saw incredible results, with 55M impressions served over the campaign period and a +50% increase in contact across the target group. Last but not least, brand recognition of Klarna increased by +42% - the result of the overall multi-channel campaign!

Tags

ooh
Digital OOH

Clients

JCDecaux
Kinetic
Kinetic WW
Active agent