VIOOH

VIOOH is a leading premium global digital out of home supply side platform. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.

Founded: 2018
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Skills

supply side platform
AdTech
OOH advertising
DOOH advertising
Programmatic
Clients
The Trade Desk
Verizon Media
Gucci
Renault
Facebook
Warner Bros.
LEGO
Westfield
JCDecaux
aldi

and 8 more

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Jeep's omnichannel campaign with mobile display, digital audio, programmatic DOOH and CTV

by EMMA COORAY

To increase sales of their hybrid SUV model, the Compass, Jeep and Starcom approached Hawk to run a locationbased omnichannel campaign.

Running across JCDecaux, Global and Broadsign screens, the campaign was displayed to audiences within a 5km radius of the top 20 Jeep retailers across the UK.

Users exposed to DOOH ads were later retargeted with audio and display creatives to maximise the likelihood of visit to a Jeep dealership.

We saw staggering results which included 2,833 visits to all dealerships and 700 compass models sold equating to 50% of annual sales and hitting the client’s target for the campaign.

Tags

automotive
Jeep
Starcom
automotive marketing
jcdecaux
hawk

Clients

Jeep