Jeep's omnichannel campaign with mobile display, digital audio, programmatic DOOH and CTV
To increase sales of their hybrid SUV model, the Compass, Jeep and Starcom approached Hawk to run a locationbased omnichannel campaign.
Running across JCDecaux, Global and Broadsign screens, the campaign was displayed to audiences within a 5km radius of the top 20 Jeep retailers across the UK.
Users exposed to DOOH ads were later retargeted with audio and display creatives to maximise the likelihood of visit to a Jeep dealership.
We saw staggering results which included 2,833 visits to all dealerships and 700 compass models sold equating to 50% of annual sales and hitting the client’s target for the campaign.