VIOOH

VIOOH is a leading global digital out of home marketplace. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.

Founded: 2018
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Skills

supply side platform
AdTech
OOH advertising
DOOH advertising
Programmatic
Clients
The Trade Desk
Verizon Media
Gucci
Renault
Facebook
Warner Bros.
LEGO
Westfield
JCDecaux
aldi

and 8 more

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Dynamic creative targeting key demographic on payday with ASOS

by EMMA COORAY

For their summer campaign, ASOS wanted to reach their fashion conscious audience. Using a programmatic guaranteed approach, a dynamic campaign was delivered to roadside inventory across various London boroughs shown to be receptive to the key demographic, as well as nationwide.

This campaign saw amazing results, with a +10% uplift in brand awareness, as well as +1% increase in overall market consideration!

For full details, download the case study: https://www.viooh.com/asos?hsLang=en

Tags

ooh
JC Decaux

Clients

ASOS