VIOOH

VIOOH is a leading premium global digital out of home supply side platform. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.

Founded: 2018
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Skills

supply side platform
AdTech
OOH advertising
DOOH advertising
Programmatic
Clients
The Trade Desk
Verizon Media
Gucci
Renault
Facebook
Warner Bros.
LEGO
Westfield
JCDecaux
aldi

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Delivering individual player creatives to screens around their hometown using panel-based DCO with The FA

by EMMA COORAY

Objective:

Profile England players as role models and how they inspire our grassroots audience, creating synergy between National and grassroots football ahead of the UEFA Women’s EURO 2022

To celebrate the Lionesses, the FA and Threepipe approached Scoota to manage the delivery of 23 creatives across the country, each of which was selected dynamically at point of play depending on the panel.

Running on JCDecaux screens through VIOOH as well as inventory from Global and Broadsign, the campaign targeted panels in each of the player's hometowns and delivered the most relevant creative on each screen.

Tags

lionesses
the fa
OOH advertising
DOOH
programmatic digital out of home

Clients

Scoota
JCDecaux
Threepipe
The FA