VIOOH
VIOOH is a leading premium global digital out of home supply side platform. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.
Founded: 2018
A multichannel campaign comprising programmatic OOH, mobile and CTV with Crack'd
by EMMA COORAY
Crack’d, a plant-based egg replacer, is a new-to-market challenger brand. To turn heads, they activated a head-turning multichannel campaign comprising programmatic OOH, TV and mobile.
Programmatic OOH was deployed at a national level in core city areas that indexed highly as vegan hotspots, as well as locations near high-performing Crack’d stockists.
The campaign resulted in17.4% in prompted brand awareness (TV-only results).