VIOOH

VIOOH is a leading global digital out of home marketplace. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.

Founded: 2018
More

Skills

supply side platform
AdTech
OOH advertising
DOOH advertising
Programmatic
Clients
The Trade Desk
Verizon Media
Gucci
Renault
Facebook
Warner Bros.
LEGO
Westfield
JCDecaux
aldi

and 8 more

Less

A multichannel campaign comprising programmatic OOH, mobile and CTV with Crack'd

by EMMA COORAY

Crack’d, a plant-based egg replacer, is a new-to-market challenger brand. To turn heads, they activated a head-turning multichannel campaign comprising programmatic OOH, TV and mobile.

Programmatic OOH was deployed at a national level in core city areas that indexed highly as vegan hotspots, as well as locations near high-performing Crack’d stockists.

The campaign resulted in17.4% in prompted brand awareness (TV-only results).

Tags

ooh
media agencies
DOOH

Clients

JCDecaux
Crack'd