Multi-market cross-media campaign across UK and Germany with UGG

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UGG targeted high-end shoppers and socialites in shopping malls, high streets and urban hubs for their latest campaign to drive brand awareness

Working with Jellyfish and DSP Sage+Archer, this cross-media campaign ran across mobile and programmatic OOH frames in both the UK and Germany (London, Berlin and Hamburg).

Effectively applying the real-time capabilities of programmatic, Jellyfish were able to optimise the campaign to times of the day with higher footfall, along with sites that indexed higher against the UGG target audience.

Research for the UK aspect of the campaign saw a huge 32% uptick in awareness driven by the advertising screens of the programmatic OOH campaign, as well as consideration also rising 7%, with a shift in intent and loyalty towards the UGG brand.

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