Vertical Leap

We are an evidence-driven search marketing agency. We use data science and intelligent automation to analyse millions of data points, allowing us to achieve more scale than is humanly possible and make evidence-led decisions that get results.

London, United Kingdom
Founded: 2001
Staff: 55
Paid Search
Search Engine Marketing
Social Media
Content Marketing
Website development
Website Desgin
machine learning

and 11 more

London Irish
Help for Heroes
P&O Cruises
Sarah Raven
Mitchells & Butler
Property Personnel
Middlesex University

and 1 more

Sector Experience

All sectors

Mitchells & Butlers - SEO

by Michelle Hill

Mitchells & Butlers asked us to help improve local search visibility for its 350+ Toby Carvery and Harvester restaurants.

The challenge

Appearing for ‘near-me’ searches offered the greatest opportunity for the Toby and Harvester brands, but analysing the volume of data and metrics associated with the 350+ locations presented a huge challenge in terms of effort vs. ROI. Whilst it was important to scale as fast as possible, we needed to ensure that we were achieving the maximum results for the most minimal efforts.

What was our solution?

Vertical Leap’s approach of combining algorithmic analysis and expertise means that we can work at a scale not possible by people alone. Our machine learning platform Apollo Insights collected and analysed every data point and metric, providing prioritised insights for the search team to analyse.


- 79% increase in table bookings from ‘near-me’ searches ​
- 60% increase in bookings via organic search
- Total ROI of 147%​

What Mitchells and Butler said..

"Mitchells and Butlers engaged with the Vertical Leap SEO team to grow search visibility for 350+ restaurants. They've achieved the goals we set and we’ve since expanded the services they provide to include many more of our brands."