Vertical Leap

We are a search marketing agency with supporting teams of data scientists, content specialists and creatives. With our machine learning technology, Apollo Insights, we provide customers with the most effective search marketing service in the UK.

London, United Kingdom
Founded: 2001
Staff: 55
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Skills
Online/Digital
Paid Search
Search Engine Marketing
Social Media
Content Marketing
PPC
SEO
Website development
Website Desgin
machine learning

and 11 more

Clients
London Irish
Help for Heroes
P&O Cruises
Sarah Raven
Stagecoach
Mitchells & Butler
Keytek
Property Personnel
Codestone
Middlesex University

and 1 more

Sector Experience

All sectors
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Mitchells & Butlers - SEO

Mitchells & Butlers asked us to help improve local search visibility for its 350+ Toby Carvery and Harvester restaurants.

The challenge

Appearing for ‘near-me’ searches offered the greatest opportunity for the Toby and Harvester brands, but analysing the volume of data and metrics associated with the 350+ locations presented a huge challenge in terms of effort vs. ROI. Whilst it was important to scale as fast as possible, we needed to ensure that we were achieving the maximum results for the most minimal efforts.

What was our solution?

Vertical Leap’s approach of combining algorithmic analysis and expertise means that we can work at a scale not possible by people alone. Our machine learning platform Apollo Insights collected and analysed every data point and metric, providing prioritised insights for the search team to analyse.

Results

- 79% increase in table bookings from ‘near-me’ searches ​
- 60% increase in bookings via organic search
- Total ROI of 147%​

What Mitchells and Butler said..

"Mitchells and Butlers engaged with the Vertical Leap SEO team to grow search visibility for 350+ restaurants. They've achieved the goals we set and we’ve since expanded the services they provide to include many more of our brands."

Tags

SEO