LWC Drinks: Making wholesale changes

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The Challenge:

The Challenge:

LWC Drinks came to us for a simple refresh of their brochure website, but once our team looked into it and their business, it was clear they needed something more.

Our attention turned to their Customer Ordering Portal, which was out-dated but still linked to their 19 delivery depots, customer database and live pricing system. This needed rebuilding from the ground up to enhance user experience and functionality, but it also had to be robust enough to handle and improve on sales of up to £300m per year.

The Solution:

Our re-imagining of their ordering system enabled users to create and manage multiple orders, with options to choose a specific depot, time and date for delivery, but track it too, with live order status updates.Other features include a custom list of favourite products for quick ordering, control of invoices, statements and credit notes. For LWC, we ensured administration structure and offers could be assigned and integrated everything with the various systems they use to run their business.

The Results:

LWC have had excellent feedback on the new site. With minimal downtime and a successful go-live, their beautiful brochure website is wowing new and returning customers and saw 295 new registrations within four weeks of launch.

The Customer Ordering Portal, with its responsive design and user-focused interface, has seamlessly integrated with their complex, in-house systems. With 4563 Active Users and an average of 30 orders per day recorded in the first month, it is proving to be a robust, effective solution.

There is no other custom platform in the industry that offers the vast features that LWC now have at their disposal.

~Martin Graham, Head of Support Centre at LWC Central Hub