Leading engineering design consultancy TB+A choose Velo for identity refresh
21 September 2017 14:53pm
UK based design consultancy Troup Bywaters + Anders (TB+A), the leading engineering partnership responsible for some of the UKs most iconic buildings (The Shard, News UK HQ, ITV Media Studios to name a few), has appointed Velo as their exclusive digital agency.
The business has achieved growth organically over the last ten years and now has eight design centres across the UK, employing 210 people. They have received significant industry recognition and awards, most recently the prestigious Princess Royal Training Award which honours employers in the UK who have created outstanding training and skills development programmes and 'Investors in People Platinum accreditation' one of the first companies in the UK to achieve this standard. In-line with this success and growth, they have recognised the need to enhance their marketing portfolio to present the high-performing building services they provide in the very best light.
Peter Anderson, Managing Partner of TB+A, said:
“The entire Velo team’s real understanding of our business, our culture and market were evident early on. Their Creative Director, Matt Scutt's concept work then made it an easy choice. So much of our communication is now digital that choosing an agency partner with strong expertise in this area made real sense”.
As part of the project, Velo were commissioned to update all internal and external communication channels to raise the standard and reflect the strategic priorities of the business.
Velo has produced a series of marketing assets including a newly designed and developed website; www.tbanda.com, a new intranet, a new toolkit of bid documentation (including over 250 case studies of recent work and individual CVs for every member of staff), as well as office redecoration and digital media to support all parts of the business. All new activity follows a new visual identity, photography and editorial style, which captures the dynamic, authentic and fresh feel required by the brief and represents a strengthening of brand that TB+A are proud of.
Paul Crabtree, MD of Velo said:
“TB+A are too modest about their achievements and how they go about their business. They’ve worked on some of the most iconic projects up and down the UK and it’s been a pleasure working with them to share and broadcast their story out into the world.”
Having established the relationship with them in early April 2016, the work is already delivering uplifts in engagement and performance. There’s been an immediate increase in invitations to bid for new projects, requests for press coverage and more Apprentice applications during National Apprenticeship week than in previous years.
About Troup Bywaters + Anders, www.tbanda.com
Troup Bywaters + Anders (TB+A) are an award-winning consulting building services engineering partnership that have been ‘bringing buildings to life’ since 1958. We employ approximately 210 technical and administrative staff in eight design centres UK-wide.
With nearly sixty years of experience we have had the opportunity to work for a wide variety of clients, completing a diverse range of projects across the UK and Europe.
Our portfolio is a combination of public and private projects across a range of sectors including Commercial, Education, Government, Health, Leisure, Residential and Retail for new build, refurbishment and fit-out developments.
In the last five years our work has achieved 43 awards of excellence, a testament to our winning teams across the sectors. In 2017, we were winners of the ACE Awards Best Training Initiative and honoured with the Princess Royal Training Award for our outstanding training and skills development programme. In 2016, we were included in the Building Good Employer Guide for the 8th consecutive year and were awarded Investors in People Platinum accreditation, one of the first in the UK to achieve this.
Also in 2016 we were crowned winners of Excellence in Social Responsibility at the IiP Awards, Winners at the National Apprenticeship Awards, Winner of Best Apprenticeship Scheme at the CIPD People Management Awards and winners of Best Apprenticeship Scheme at the Constructing Investing in Talent Awards 2016.
Since 2015 when IiP awarded us with the Champion endorsement, we have continued to mentor and guide other organisations by providing advice and sharing best practice in people management.
For more Information please contact: Leigh Williams, Head of Marketing & Communications. Tel: 020 7504 1439 Email: l.williams@TBandA.com
About Velo, www.velomarketing.co.uk
Velo is a London-based digital content and communications agency delivering our best work to the biggest professional services companies through to the brightest in the performing arts.
Founded in 2010, we only work for UK based companies, but always blend enthusiasm and intelligence with creativity and technical brilliance to produce great work that works. Whether it be content or communications, it is always produced in-house in our SE1 studio.
Clients include Babcock, Cisco, JLL, London Symphony Orchestra, RADA and Universal Music.
For more information please contact: Paul Crabtree, MD. Tel: 020 208 144 1574 Email: Paul.Crabtree@velomarketing.co.uk