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UNRVLD Announces Acquisition of Made to Engage

by Miranda Glover

February 3, 2022

UNRVLD, one of the UK’s leading digital experience agencies, today announced the acquisition of Made to Engage, a highly-awarded Platinum-tier Optimizely partner, with a ten-year heritage.

The purchase adds a rafter of premium new brands to UNRVLD, including New Era Cap, Energia Group, Permanent TSB and Eason. This adds further weight to the agency’s award-winning work for the likes of The Open, Barratt Homes, Biffa, Southampton FC and NTT.

With 60 digital specialists, Made to Engage strengthens UNRVLD’s e-commerce offering with its stated beliefs of Growth Instinct, Partnership and Simplicity. Their Platinum Optimizely credentials and complementary skills, strengthen and expand the UNRVLD proposition. It also boosts the agency’s talent to more than 250 digital experts across eight European hubs. In addition to its four UK offices, UNRVLD last year opened a full-service offering from Vilnius, CEE. Made to Engage further increases UNRVLD’s European footprint with three new offices in Belfast, Dublin and Amsterdam.

Made to Engage’s Optimizely expertise also expands UNRVLD’s impressive DXP portfolio, which already includes Platinum Sitecore, Gold Kentico and InCrowd Partner status and opens the door to a future vision of delivering composable architecture across all platforms and tech stacks.

Says UNRVLD CEO Dan Berry; “Made to Engage brings deep Optimizely skills to UNRVLD’s fast expanding digital family and widens our European reach, in line with our ambitious growth plans. Together, we will continue to drive UNRVLD’s mission forwards – to improve our clients’ commercial success with ground-breaking digital products and services that improve their customers’ lives.”

Adds Steven Cassin, Made to Engage MD; “Joining the UNRVLD Group will enable us to partner with our clients to take on even more ambitious challenges and compete with the very best in the industry. After ten years of successful growth, this union marks a new milestone in our journey and enables us to achieve even greater success on an international footing.”

Founded on a rich digital heritage, the UNRVLD growth journey is driven by a blended organic/ acquisition strategy. Steven Cassin will join UNRVLD’s industry-leading executive team which is supercharged by a non-executive board from BGF, their innovation-led investment partners.

For further information, digital assets or for press interviews contact Miranda Glover, UNRVLD CMO - miranda.glover@unrvld.com.