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Unlimited adds strategic firepower to its Human Understanding Lab with Simon Collister appointment

September 29, 2021

Integrated agency group Unlimited, announced Simon Collister PhD, as the new director of its Human Understanding Lab on Monday 27th.

Fuelled by significant business growth and in response to evolving client requirements, Simon’s appointment further bolsters Unlimited's strength in insight-led solutions-driven via a deeper understanding of human behaviour for brands.

With its 120-strong community of neuro, behavioural and data scientists, technologists, and strategic planners, The Human Understanding Lab provides human-centric analytics and insight across the brand experience journey unlocking new paths to growth for brands.

Collister is helping Unlimited's four divisions deliver deep human-powered data and technology-driven expertise into clients’ marketing activations using the Human Understanding Lab’s core insight products such as its agile digital analytics platform.

With nearly twenty years’ experience, Collister is a highly accomplished research and strategy consultant with extensive experience helping high-profile global businesses and brands solve complex challenges through insight, creativity, and communications.

He has worked across a wide range of clients from multi-national corporations to international NGOs and governments including FedEx, BP, Airbus and UNHCR.

Tim Hassett, Unlimited CEO, said: “Strategic rigor and giving our clients access to the best and brightest people are key for Unlimited and so for us, bringing Simon on board for our Human Understanding Lab was a no-brainer. HUL has been instrumental in recent key new pitch wins, and with some major projects with our existing clients. I know Simon’s experience will be invaluable in helping further bolster our client’s businesses.”

Simon Collister, director at Unlimited's Human Understanding Lab: “In today's complex, marketing landscape, it's easy for brands to focus on the wrong (and sometimes expensive) marketing activities. While platforms and technologies change, humans don’t. Putting human understanding at the heart of what we do means we can plan and deliver more effective brand experiences that engage emotions, unlock motivations and drive action. Using powerful consumer-centric insights we deliver tangible, value-led outcomes across the customer journey.”