Go from ‘St Pancras to St Lucia’ with Govia Thameslink Railway

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Govia Thameslink Railway, which operates Great Northern, Southern and Thameslink train services, has launched an integrated campaign encouraging customers to choose to take the train to the airport over other modes of transportation

Created by TMW Unlimited, the campaign will run across digital display, Digital OOH (BT Street Hub spots across London) and press (local press and The Metro). It features bright and engaging imagery and snappy slogans to entice people to escape the ‘doom and gloom’ of UK winter and recent storms in favour of destinations abroad. Slogans include “Go from Bedford to Bologna”, “Go from Loughborough Junction to Los Angeles,” and “Go from platform 5 to 35,000 feet.”

Recent research has shown 61% of people plan to go abroad within the next year, an increase from 2021, showing consumer confidence for foreign travel is well and truly on the rise. The campaign helps customers view train travel as the simplest, stress-free way to get to the airport from across the Thameslink network which runs from Brighton to Cambridge, Horsham to Peterborough and through central London.

Emma Wiles, Head of Marketing, Govia Thameslink Railway said: “We wanted to inspire customers to travel by train this winter and needed a creative idea that drove people to take action and book their tickets. The OOH executions get customers to imagine they are experiencing the excitement of travelling to the airport where their holiday can finally begin.”