Unidays hits 20M verified student and graduate members
Unidays has surpassed the 20 million verified student and graduate member mark, up from 17
Using proprietary technology Unidays verifies student member identity and enables the world's largest brands to deliver personalised experiences for Gen Z audiences at scale and speed across their full range of channels.
"Our huge member growth is being fuelled by 2021 being a bumper year for new Freshers and last year's students, all keen to return to a real-world university experience. Brands must seize this opportunity to reconnect with their young consumer. Traditional advertising doesn’t cut through to Gen Z, so brands must have an effective student strategy. If Gen Z are not your core consumer now, they soon will be”
Unidays global brand partners include Apple, Amazon, Samsung, Nike, Adidas, Microsoft, JD Sports, Forever 21, H&M, SHEIN, M&S, Disney and ASOS.
About Gen Z
Gen Z are the most hyper-informed, hyper-connected and demanding consumers in history. At 40% of total consumers, they are the biggest generation globally with a $3 trillion indirect annual spend power. They expect customised personalised products, services and value, across every device, every platform and with free delivery. Their real-world and digital existence are basically one and the same. They love filters but resent retouching. They live and breathe social media, instant messaging, video games and live-streaming - often all at the same time. Their unwavering style, ethics and thrift make Gen Z the ultimate consumer. Gen Z will define which brands succeed and which brands fail.
Gen Z in numbers
- DOB: 1995 to 2012
- The biggest generation in history and largest group of consumers globally (over 40% of total consumers in UK, US, Europe and BRIC countries (Barclays)
- $200 billion annual estimated global spend power (Bloomberg)
- $3 trillion indirect annual spend power including parental influence (Bloomberg)
- Politically and culturally aware, savvy and cash conscious, 92% use discount codes
- It’s not just capturing their attention, it’s about keeping it - Gen Z have an 8 second attention span versus 12 seconds of a Millennial