Overview

Underwired is a specialist independent digital CRM agency, famous for implementing insight-led marketing strategies for a wide range of major brands.

Underwired helps clients uncover the financial value in multichannel Customer Relationship Marketing, significantly increasing revenue and brand engagement. Founded in 1996, Underwired has been Europe’s leading CRM firm since 2002 and are experts in retail, travel and leisure, media, FMCG, automotive and telecoms. Its work is delivered in more than 60 languages and its client’s revenue is typically increased by 10-20%.

Underwired has worked with brands including ASICS, Travelodge, Regus, Marks & Spencer, Virgin, McCain, Sony, Mitchells & Butlers, The Sun, Brand Alley and East Coast.

Underwired’s MD is John Thew, one of the pioneers of the digital industry. Creative Director, Jason Holland, has won a myriad of awards including EPICA, Campaign, Marketing, Cannes, World Media Festival and DMAs. Ivan Fernandes recently joined as Planning Director from MediaCom, where he was Global Director of Social Media Technology.

For more information and, case studies, and information please visit www.underwired.com and www.ecrm.co.uk
Founded 1996
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