Underdog Sports Marketing

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Fast-growing sportswear brand Exosuit teams up with Underdog Sports Marketing

by Ged Colleypriest

September 7, 2020

Fast-growing London based sportswear brand Exosuit has appointed Underdog Sports Marketing as its retained marketing agency. Exosuit has just been accepted on the Hype Sports Innovation accelerator scheme and has tasked Underdog with developing its brand and marketing strategy. This includes the recruitment and activation of its ambassador athletes.

Exosuit specialises in high quality compression sportswear that is proven to aid performance, giving athletes support and stability. They have signed a number of ambassador agreements with up and coming talent across a number of sports, including cricket, rugby, American football and canoeing.

Jamas Hodivala, Exosuit CEO said “Underdog demonstrated to us a unique understanding of the sports market place and how to reach sports fans in a relevant and credible way. We’re delighted to be working with them to help build on what has been a hugely exciting year for Exosuit. There are big plans ahead for the next stage of our development and we look forward to working with Underdog on bringing them to life.”

“Exosuit has a genuinely outstanding product and a unique offering in the sportswear marketplace. The feedback we’ve had, from the professional athletes that have used the product, is outstanding.” Said Ged Colleypriest, founder of Underdog Sports Marketing “We’re thrilled to be working with them to bring the product and brand to new audiences.”

Underdog Sports Marketing, which celebrates its 2nd anniversary this week was set up by former talkSPORT Head of Sponsorship Colleypriest to help brands and rights holders create better and more effective sports marketing campaigns.




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