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The insurance sector is overlooking the potential of search

December 21, 2022

Being optimised for Google and other search engines requires more than just producing good content. 60.31% of pages have no backlinks which lower the chances of the content bringing in a positive ROI to the company.

Top-ranking pages have strategies that earn valuable links from new websites recognised by Google as authoritative. Many digital marketing teams are put off by the long-term commitment and workload of achieving valuable rankings, but fail to see the potential that an ambitious search strategy has. Earning positive links is just one of the many important aspects to increase visibility in a competitive sector.

Learn more about SEO for insurance companies and how savvy marketing teams can attract organic traffic from competitors’ sites in our guide.


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