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The digital insurance strategy of the future
January 13, 2023
52.94% of internet traffic is made from mobile phones. Setting up your organisation’s website to be mobile and tablet friendly not only increases user experience and opens your site up to more traffic, but is also viewed as positive by search engines like Google which are more likely to showcase device-responsive pages in higher-ranking positions.
By 2025 it is estimated that over 70% of internet users will be exclusively using mobile devices to surf the web. Setting up a proper SEO strategy that is applicable to all devices lets digital teams get ahead of the decline of desktop internet usage.
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Search engine optimisation is more than having a technically and aesthetically mobile-friendly site. Discover more in our blog post where we share six benefits of SEO for insurance companies and how your business can cement a long-term digital strategy.