Ultimedia
We design, build and optimise digital solutions for ambitious brands.
Skills
This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on thedrum.com - Find out more
The correlation between digital maturity and profit
January 12, 2023
Being considered a digitally mature company in your sector can correlate to making over 20% more profit than competitors who are behind the industry standard. Many organisations pay a hefty fee for an ageing platform that requires third party plugins to compete with market leading solutions.
As all organisations require different products and technologies to reach their digital potential, it is important to have clarity between the customer and solution provider. No two projects should cost the same as all are unique to the organisation’s short term and long term digital plans.
Finding the technology that has a unique price point to your organisation's road map can be an inconvenient task, which is why we broke down how much Optimizely costs in our guide to help busy digital marketing and IT professionals.
Advertisement