How to increase revenue by up to 50% when Optimize is retired

Listen to article

With the correct software, efficient A/B testing can lead to an increase in revenue of 50% per customer for ecommerce sites

Utilising experimentation in digital marketing is a must for companies looking to drive CRO and strengthen their relationships with potential customers and employees.

Subsequently, only 7% of businesses believe that performing an efficient A/B test is a difficult challenge. This can be reduced even further, equipping the correct tools internally that don't rely on any form of developer input. Implementation gives marketing teams complete creative freedom to experiment with any audience over 5000.

As A/B testing is the number one method to drive click through rates it is important that your business has their next technology ready to use before experimentation software. For Optimize customers this means before it is retired this September. Discover why Optimizely has been named as the best replacement to keep your testing and personalisation switched on when Google Optimize sunsets.