How marketers are using experimentation to elevate results

When digitally transforming, organisations typically undergo an abundance of research. So relevant teams can find the best solution, hit the ground running and not need to reinvest in the future.

Many companies have been sold digital promises that their platform is not capable of delivering. It is understandable that more than just one team needs to be convinced before the evolution starts to make sure all operations continue seamlessly.

Digital professionals are looking for a one stop shop solution that provides colleagues with the tools to create an ambitious marketing strategy to elevate businesses results. Naturally, this is why over 9000 organisations have chosen a platform that has the ability to set up, personalisation, A/B testing, Multivariate testing and more.

Learn more about the platform and specifically, Optimizely Multivariate testing in our guide on how the tool works to help marketers get the best results possible.