Allianz GI radically improved reader intelligence by putting the audience first with Turtl

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Outdated content and insufficient data left Allianz GI short on performance and insight

They opted for a solution that empowered their in-house team to not only create beautiful experiences but easily track how each is received by their readers.

By moving to Turtl's interactive and trackable format, the team now receives chapter-level reader analytics that afford a more sophisticated understanding of who is reading content and which subjects are resonating with readers.

"The insight we gain from Turtl from a data perspective is much richer than what we had from a simple PDF, it allows us to make more informed decisions about our content and what we're sending to our clients."

~Tom Hughes, VP Marketing UK & Europe, Allianz

Read the full case study here.