Competitions for House of Fraser
The brief was to deliver high quality visibility across key business areas. Tug developed unique content to attract bloggers and consumers to host and share assets. Four different link acquisition strategies were implemented to gain a varied link profile, product reviews, experimental outreach, content creation and competitions to further expand the Home and Furniture department’s reach.
A Blogger recipe book was created and printed as a more interactive and engaging approach to link acquisition, which was then sent to each of the bloggers as well as House of Fraser.
In six months we’ve run 75 competitions receiving over 40,000 interactions on key products