Tug worked with The Dungeons web agency to launch fully optimised websites across all European venues
SEO link building included traditional directories, article submissions and blog activity. In addition, banned videos were distributed as well as images of celebrities at the venue, competitions for free tickets organised with bloggers and press releases optimised and released through paid and non-paid channels.
To ensure Integrated Search Marketing, messaging across PPC & SEO was compared and tested regularly, using PPC to be more promotion focused and SEO to emphasize historical, educational and emotive messages. Regular traffic analysis from both channels allowed budgets to be amended to meet demand, seasonality and support visibility for critical terms.
65% increase in international footfall
120% ticket sales increase for Merlin brands
New venue launch campaigns exceeded target by 320%
LAUNCHED MERLIN Centre of excellence, SHARING global best practise