TRO

TRO

We create events and experiences that bring people together in person, are amplified online and make impact in culture.

Richmond, United Kingdom
Founded: 1982
Staff: 90
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Skills
Experiential Marketing
Event & Experiential
Event Production
Experience Design
Strategy & Planning
Partnerships
Logistics and Operations
Staffing
Virtual & Hybrid Experiences
Exhibitions

and 5 more

Clients
BMW
Staropramen
Unite Students
British Airways
Moët Hennessy UK
Glenmorangie PLC
Just Eat
Cinch
AO.com
MINI UK

and 4 more

Sector Experience
FMCG
Automotive
Retail
Sportswear
Sports Marketing
Consumer Tech
Alcohol/Beverages
Healthcare and Pharma
Travel & Transport
Fashion and Beauty

and 1 more

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How TRO helped drive awareness and sales of the highly coveted Snap Sunglasses

by Sarah Robson

The challenge:

To support the European launch of the highly coveted Snap Sunglasses by driving awareness and purchase in key markets across the continent.

The solution:

The youth audience often miss out on truly enjoying special moments as they are busy filming through their mobile devices. Spectacles by Snap solved this challenge. So, to get eyeballs on (and behind) the highly coveted sunglasses in Europe, we devised a campaign to take the iconic Spectacles Bot to 26 locations in 5 markets throughout summer, supported by an online portal which helped to build hype around our next destination.

Working borderlessly with our international colleagues, we drew upon local knowledge and insights to select locations synonymous with creating memories. From shared live experiences such as music festivals to iconic tourist attractions, our Snap Bot Drops landed to effectively highlight the product’s USP: hands-free content capture, fully enhancing consumers’ live experiences and driving significant sales of the new product.

Tags

Experiential Marketing
Brand experience
Brand Activation
Live events

Clients

Snap Inc