TRO

TRO

Reimagining experiential marketing since 1982.

London, United Kingdom
Founded: 1982
Staff: 90
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Skills
Experiential Marketing
Event & Experiential
Event Production
Experience Design
Strategy & Planning
Partnerships
Logistics and Operations
Staffing
Virtual & Hybrid Experiences
Exhibitions

and 5 more

Clients
BMW
Staropramen
Unite Students
British Airways
Moët Hennessy UK
Glenmorangie PLC
Just Eat
Cinch
AO.com
MINI UK

and 4 more

Sector Experience
FMCG
Automotive
Retail
Sportswear
Sports Marketing
Consumer Tech
Alcohol/Beverages
Healthcare and Pharma
Travel & Transport
Fashion and Beauty

and 1 more

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How TRO helped bring the Anthropy vision to life, driving real change in Britain

by Sarah Robson

The challenge:

To deliver the first-ever Anthropy event, a three-day summit held at the Eden Project in Cornwall, which aimed to drive positive change in Britain after the social and economic impacts of Covid-19 and Brexit.

The solution:

The concept of Anthropy was to invite senior leaders from a multitude of sectors and get them out of their silos and detached from their egos, in order to ideate and debate crucial topics in Britain today such as education, health, sustainability and media.

After mobilising a network of 250 people across sectors, the UK’s largest crowd sourced agenda was created. 1000 ‘Anthropists’ attended the three-day summit whereby high calibre speakers such as Sadiq Khan, Mary Portas, Lord Hastings and Kamal Ahmed hosted 184 collaborative sessions. The event was held in the renowned and inspiring Eden Project – the perfect backdrop for such a monumental event and the first time in history that they’ve closed their doors to the public.

This game-changing inaugural event achieved over 1 billion in media reach, made a splash on socials reaching over 20 million users and will form the basis for a framework being presented at the House of Lords in this year.

We were thrilled to have been a part of the Anthropy journey from the beginning – from helping develop the brand, raising funds, recruiting and training the 100-strong onsite volunteer team, to managing the full event delivery and logistics.

Off of the back of the success of the inaugural event, we’re ecstatic to say that we’ve been appointed as Anthropy’s delivery partner for the next three years!

Tags

Experiential Marketing
Brand experience
Brand Activation
Live events

Clients

Anthropy