Zaxby's Zensation Returns by Tombras

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Zaxby's, the rapidly growing 900-location fast casual restaurant famous for its hand-breaded chicken fingers, fresh custom salads and world-famous sauces, is bringing back (for a limited time only) fan favorite the Zensation zalad and introducing the new Zensation fillet sandwich, in its newest campaign created by the brand’s AOR, Knoxville-based Tombras

Zaxby's, the rapidly growing 900-location fast casual restaurant famous for its hand-breaded chicken fingers, fresh custom salads and world-famous sauces, is bringing back (for a limited time only) fan favorite the Zensation zalad and introducing the new Zensation fillet sandwich, in its newest campaign created by the brand’s AOR, Knoxville-based Tombras.

The Zensation zalad is a cult classic amongst Zaxby fans around the country and is not a regular menu item. Fans routinely ask Zaxby’s when they can expect the salad will make it back on the menu.

“The Zensation salad has an incredibly devoted fan base and we wanted to acknowledge that following in a fun and memorable way,” said Dooley Tombras, President, Tombras. “This campaign shows the saucy side of Zaxby’s personality.”

In the spots, the main character runs to their friends shouting “It’s back!” which sparks a fun sequence of friends interpreting their version of what is back-- shoulder pads, denim-on-denim wear, rollerblades, and frosted hair tips. Flash forward to the friend explaining Zensation zalad is back and everyone runs out with excitement.

“It’s been a lot of fun to bring to life the excitement we see every year around the return of the Zensation zalad,” said Zaxby's CMO, Joel Bulger. “And this year we have taken a fan favorite and created a new sandwich that we hope our fans will love.”