TLC Marketing UK

TLC has two core beliefs. Brands should add value rather than discounting; and that added value should reward everyone.

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Vodafone Treats brings the festive spirit to lucky Twitter users

The Christmas countdown has started, seasonal adverts are on the TV and most importantly, Vodafone have primed their next #VodafoneTreats box to reward Twitter users. This comes after a year of Vodafone Treat boxes including Pride celebration boxes, World Cup boxes, and of course, Royal Wedding boxes.

In the UK, Christmas is a time of celebration and sharing, so to give something back to customers, Vodafone are giving away Christmas-themed boxes to help them get into the festive spirit.

The campaign focuses on preparing for the big day, from buying your first gift to decorating the tree.

Each box includes:

Santa gift tags: because you always run out, Prosecco: because December is always merrier with some bubbly, Chocolate brussel sprouts: the perfect stocking filler, Christmas socks: helping to keep those toes toasty on cold winter nights, Love2Shop voucher: supporting your gift shopping with £10 to spend in over 20,000 stores, Chocolate snowflake bauble: tree decoration and chocolate together, now that's a festive mix, and a Mulled wine kit: all the essentials needed for your party drinks.

From 13th of November until 12th December, 150 lucky customers on Twitter will be selected at random and given a Christmas themed Vodafone Treats box to celebrate the seasonal period.

Any customer who Tweets about Christmas is in for a chance to receive one of the goodie boxes, whether it’s about shopping for presents, watching holiday movies or even your office Christmas jumper day. As long as you’re in the festive spirit, an early surprise could be on its way.

Pia Neave, Social Media and Customer Experience at Vodafone said, “Vodafone have got Christmas covered with our 4G network making sure families and friends stay connected. However, we know there are important moments that lead up to Christmas that we also wanted to also take care of. The smaller things like forgetting to buy enough gift tags or trying to hide the fact that you already ate all the chocolates on the tree. The best thing about the #VodafoneTreats campaign is seeing people express their genuine delight on social media. We’re really looking forward to seeing what this festive box brings.”

Recipients are encouraged by Vodafone to spread the joy and share photos on Twitter with their goodies using #VodafoneTreats.

TLC Marketing are managing the fulfilment of prizes from their customer services hub in Swansea.

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Marketing
Promotion
online
Christmas
Celebrations

Clients

Vodafone