TLC Marketing UK

TLC has two core beliefs. Brands should add value rather than discounting; and that added value should reward everyone.

London, United Kingdom
Founded: 1954
Staff: 250
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Skills
Prizes & Incentives
Sales Promotion
Loyalty schemes
brand partnerships
Loyalty marketing
Content Creation/Management/Promotion
Creative & Design
Advertising and Promotional Campaigns
Creative Development
Customer retention

and 6 more

Clients
BUPA
Nestle
Philips
EE
MasterCard
Bosch
HTC
Panasonic
RSA
Sony Mobile

and 16 more

Sector Experience
Automotive
Business to Business
Education
Entertainment
Fashion
Financial
FMCG
Food & Drink
Healthcare
Leisure

and 25 more

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Panasonic & National Trust

Panasonic is committed to creating a better life and a better world, continuously contributing to the evolution of society and to the happiness of people around the globe.

Campaign:

Capture a castle or two.

Audience:

Typically ABC1 males aged 45-64. They are looking for the simplicity of a compact camera but with greater lens focal range and more creative manual features, without having to make the leap to DSLR.

Brief:

Provide retailers with an alternative to the standard cashback promotion to drive traffic in-store and online Stop the declining sales of Panasonic ‘bridge’ cameras Support the launch of the brand new Lumix FZ72 camera

Insight:

To take a special picture you need to go to a special place.

Reward:

Free National Trust membership for 12 months giving the customer unlimited access to over 300 historic monuments, gardens, countryside and coastline across Britain. Worth £97.

TLC Scope:

Concept Partner negotiation and fulfilment Creative assets used for POS, email and promotional website Promotional website design and build Customer services Campaign management

Results:

Target: create a partnership with the National Trust.

Actual: National Trust became an integrated partner.

Target: stop the declining sales of Panasonic ‘bridge’ cameras

Actual: maintained healthy sales by standing out with an emotional offering with a higher perceived value than cashback

Target: attract older male audience

Actual: 69% of redemptions came from men while data shows majority (27%) of redemptions were aged 55-64 closely followed by 45-54 group (25%) and 65+ (22%).

Tags

panasonic
Customer engagement
National Trust
Customer incentive
Brand perception
Rewards campaign

Clients

National Trust
Panasonic