TLC Marketing UK

TLC has two core beliefs. Brands should add value rather than discounting; and that added value should reward everyone.

London, United Kingdom
Founded: 1954
Staff: 250
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Skills
Prizes & Incentives
Sales Promotion
Loyalty schemes
brand partnerships
Loyalty marketing
Content Creation/Management/Promotion
Creative & Design
Advertising and Promotional Campaigns
Creative Development
Customer retention

and 6 more

Clients
BUPA
Nestle
Philips
EE
MasterCard
Bosch
HTC
Panasonic
RSA
Sony Mobile

and 16 more

Sector Experience
Automotive
Business to Business
Education
Entertainment
Fashion
Financial
FMCG
Food & Drink
Healthcare
Leisure

and 25 more

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Mixed by Bosch. Baked by you.

The Bosch Group is a leading global supplier of technology and services. Their award-winning kitchen appliances, have been built on over 60 years of cooking excellence.

Campaign:

Mixed by Bosch. Baked by you.

Audience:

Well-off ‘foodie’ families with disposable income.

Brief:

Drive sales of Bosch food preparation products during the Great British Bake Off season.

Insight:

Personalisation is a powerful way of adding value to a product and increasing customer engagement. Home bakers especially, love adding personal touches to their creations. The Great British Bake Off allowed Bosch to capitalise on this trend.

Reward:

Personalised baking kit worth £80 including 100% cotton twill apron, oven glove and cake tin.

TLC Scope:

Concept Sourcing, design and fulfilment of the apron, oven glove and cake tin Promotional website design and build Email communication with registered customers Customer services Campaign management

This campaign is a great example of how brands can be efficient when it comes to tactical marketing around “themed weeks”. Campaigns like this work so well because they don’t feel intrusive and lets brands become involved without being too obvious.

Tags

promotional
Promotion
retail
website design
Sales Promotion
Display Retail Design
Promotional Campaign
in store point of sale POS retail
Baking
Promotional marketing
Great British Bake Off
Bake off
home appliances
cooking

Clients

Bosch
BSH
BSH Home Appliances