TLC Marketing UK
TLC has two core beliefs. Brands should add value rather than discounting; and that added value should reward everyone.
Dr Martens. These boots were made for moshing.
Dr. Martens’, founded in 1901 by the Griggs family, appeal to people who have their own individual style but share a united spirit. Their famous durability and comfort make them ideal for the unforgiving world of gigs.
Campaign:
These boots were made for moshing.
Audience:
Grown-ups with attitude.
Brief:
Increase year on year sales of through direct-to-consumer channels.
Insight:
Dr Martens and music have complemented each other since Pete Townshend of The Who wore them in the 1960s. In doing so, he changed the course of the brands history from functional work-wear into a subcultural essential.
Reward:
Up to £30 back from a gig ticket purchased or towards one booked in the future.
TLC Scope:
Concept Reward delivery Customer services Campaign management Promotional website design and build
Results:
Target: increase year on year sales
Actual: sales increased 11% year on year