TLC Marketing UK

TLC has two core beliefs. Brands should add value rather than discounting; and that added value should reward everyone.

London, United Kingdom
Founded: 1954
Staff: 250
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Skills
Prizes & Incentives
Sales Promotion
Loyalty schemes
brand partnerships
Loyalty marketing
Content Creation/Management/Promotion
Creative & Design
Advertising and Promotional Campaigns
Creative Development
Customer retention

and 6 more

Clients
BUPA
Nestle
Philips
EE
MasterCard
Bosch
HTC
Panasonic
RSA
Sony Mobile

and 16 more

Sector Experience
Automotive
Business to Business
Education
Entertainment
Fashion
Financial
FMCG
Food & Drink
Healthcare
Leisure

and 25 more

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Dr Martens. These boots were made for moshing.

Dr. Martens’, founded in 1901 by the Griggs family, appeal to people who have their own individual style but share a united spirit. Their famous durability and comfort make them ideal for the unforgiving world of gigs.

Campaign:

These boots were made for moshing.

Audience:

Grown-ups with attitude.

Brief:

Increase year on year sales of through direct-to-consumer channels.

Insight:

Dr Martens and music have complemented each other since Pete Townshend of The Who wore them in the 1960s. In doing so, he changed the course of the brands history from functional work-wear into a subcultural essential.

Reward:

Up to £30 back from a gig ticket purchased or towards one booked in the future.

TLC Scope:

Concept Reward delivery Customer services Campaign management Promotional website design and build

Results:

Target: increase year on year sales

Actual: sales increased 11% year on year

Tags

promotional
retail
Sales Promotion
Promotional Campaign
in store point of sale POS retail
Fashion Retail
retail marketing
Promotional marketing
retail promotion
cashback

Clients

Dr Martens
Airwair
Airwair Dr Martens