TLC Marketing UK

TLC has two core beliefs. Brands should add value rather than discounting; and that added value should reward everyone.

London, United Kingdom
Founded: 1954
Staff: 250
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Skills
Prizes & Incentives
Sales Promotion
Loyalty schemes
brand partnerships
Loyalty marketing
Content Creation/Management/Promotion
Creative & Design
Advertising and Promotional Campaigns
Creative Development
Customer retention

and 6 more

Clients
BUPA
Nestle
Philips
EE
MasterCard
Bosch
HTC
Panasonic
RSA
Sony Mobile

and 16 more

Sector Experience
Automotive
Business to Business
Education
Entertainment
Fashion
Financial
FMCG
Food & Drink
Healthcare
Leisure

and 25 more

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Bupa - "Out of the Blue"

The brief: Bupa wanted to talk to their newly developed customer segment groups and really get to the bottom of why people lapse and how can they could make them stay.

They set us a challenge - to reduce their lapse rate by offering their members a genuine ‘thankyou’ reward, giving them a reason to stay, that isn't just price related.

TLC answer: We created a bespoke and unique campaign and portal for Bupa “Out of the Blue” – and using our huge partner network we were able to create bespoke rewards for each individual customer segment based on what we knew about them.

We knew lifestyle rewards were far more beneficial than monetary as Bupa wanted to drive emotional engagement and conversation, which is particularly challenging in the insurance sector.

We also worked with Bupa to ensure this was a genuine ‘surprise and delight’ campaign and not linked directly with the customers insurance renewal.

The results: Customer engagement and interaction:

  • 25k pieces of DM sent to carefully selected control cell
  • 57% of people visited the promotional website on the back of DM (previous “free giveaway” campaigns response rates of 20-25%)
  • 27% of people who visited have gone on to claim their free reward (previous “free giveaway” campaigns conversion rate was less than 0.5%!)

Tags

Bupa
Incentives & Gifts
Rewards
Customer retention
Customer engagement
Promotional marketing

Clients

BUPA