Threepipe Reply

We're a brand performance agency with specialists across data, search, media, PR, creative and technology.

London, United Kingdom
Founded: 2004
Staff: 80
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Skills
Design
SEO
Analytics
Paid Media
Paid Search
PR
Creative
Amazon Marketing
Digital
Performance Marketing

and 5 more

Clients
Vtech
Oracle
Panasonic
NFL
Sweaty Betty
Britax Romer
Soho Home
England and Wales Cricket Board
LKBennett
Rolex

and 4 more

Sector Experience
Business to Business
Education
Food & Drink
Leisure
Retail
Travel
Technology
Sport
Entertainment
FMCG

and 3 more

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Moving Panasonic up the Digital Shelf

by Jack Harvard Taylor

We worked with Panasonic UK to improve natural search rankings of its Lumix range of compact digital cameras on the Curry’s website to drive incremental sales.

Following a content audit, our Digital Shelf Optimisation (DSO) team analysed and chose 19 SKUs out of the 25 Lumix product range to focus upon. These were products whose product page content needed improving to be better indexed by the Curry’s search algorithm.

Over a period of two weeks we optimised all text and video across the product pages to improve search visibility and also built out a supporting traffic plan to drive new customers to those pages from outside of the Curry’s site.

We then used our monitoring tools to track competitor pricing and promotions to create a more dynamic pricing approach.

Results (within six weeks):

8% increase in monthly sales

15% average increase in ranking position for the term ‘compact digital camera’

Tags

Digital Shelf
Digital
consumer electronics

Clients

Panasonic