Threepipe Reply

We're a brand performance agency with specialists across data, search, media, PR, creative and technology.

London, United Kingdom
Founded: 2004
Staff: 80
More
Skills
Design
SEO
Analytics
Paid Media
Paid Search
PR
Creative
Amazon Marketing
Digital
Performance Marketing

and 5 more

Clients
Vtech
Oracle
Panasonic
NFL
Sweaty Betty
Britax Romer
Soho Home
England and Wales Cricket Board
LKBennett
Rolex

and 4 more

Sector Experience
Business to Business
Education
Food & Drink
Leisure
Retail
Travel
Technology
Sport
Entertainment
FMCG

and 3 more

Less

Helping drive 480% YOY growth for Aromatherapy Associates in the UK and USA during COVID-19

by Jack Harvard Taylor

The business had previously focused on bottom of the sales funnel opportunities and was keen to drive wider awareness and consideration of its full product range.

Our always on and responsive strategy ensured an improved creative and media investment strategy which was reset around specific KPIS to deliver awareness and engagement as well as conversion to sales.

This was delivered by paid social across Facebook and Instagram but also by onboarding Aromatherapy onto Pinterest for the first time. This was accompanied by a paid search strategy which was reset to deliver more new customer consideration with broader keyword terms.

As the Covid-19 pandemic crisis rose in the UK and US markets, there was a significant search increase for self-care and anxiety reducing products. We were able to match specific product ranges to search enquiries, for example sleep sprays and mists as well as bath oils. In the first week of UK lockdown the site’s best sellers included its ‘De-Stress’ and ‘Support Breathe Collections’.

New customers were served a mix of premium product and lifestyle video and still image assets, whereas existing customers were successfully re-converted through dynamic product ads. All content for the campaign was delivered by our creative studio which functioned throughout lockdown period.

Results:

116% increase in search volume

159% increase in revenue YoY (+48% conversion rate)

49% increase in traffic YoY (+28% engagement rate)

100% increase in sales MoM (April 2020)

300% average uplift YoY + 250% MoM in demand of sleep, stress + anxiety products

1000% increase YoY + 300% MoM of antibacterial products – a continued focus for consumers

Tags

media
Design
Media Buying & Planning

Clients

Aromatherapy Associates