THE GREATEST SHOWMAN THEATRICAL
Client: Twentieth Century Fox
Service: Media Production and Localisation
We were tasked with creating and localising advertising placements to promote The Greatest Showman, the musical starring Hugh Jackman as P.T. Barnum, a visionary who rose from nothing to create a spectacle that became a worldwide sensation.
Our challenge was to ensure the movie was displayed as “the greatest show”, through vibrant artwork and eye (and ear) catching video banners. We created an array of rich website takeovers, expandable and video banners to ensure the user was given glimpses of the show.
Using a diverse range of formats we delivered over 400 ad placements across 16 markets, successfully delivering the brand message across desktop, mobile and tablet.
Click here to see our favourite formats and stats from the campaign.