THE CROWN

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Brief:

Brief:

For the release of Netflix’s original drama The Crown, the entertainment marketing agency Think Jam were tasked with the challenge of developing a media campaign that showcased the era of the show and positioned it as a behind-the-curtain look at the public and private relationships.

Solution:

Think Jam developed a series of high impact homepage takeovers designed in the style of a 1940s newspaper containing articles and content from the show, running across sites such as Yahoo, Mail Online, The Guardian and Radio Times. The team worked with the sites to push the functionality of their existing formats to create media first executions with some sites, incorporating their 1940s logo into the creative.

In addition to this Think Jam also adapted a number of rich media banners using especially captured video content of the cast and created a variety of complex tablet and mobile formats in which audiences could explore the different character dynamics within the series.

Please click here to see the campaign in action.