Think Jam

London, United Kingdom
Founded: 2004
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Skills

Creative
Marketing Strategy
Social campaigns
Social Analytics
Publicity
Digital advertising
Media production
Entertainment marketing
Clients
Lionsgate
Paramount Pictures
Warner Bros. Pictures
Penguin Random House
Netflix
Twentieth Century Fox Films
Studio Canal
NBC Universal
Fox Searchlight Pictures
Entertainment One Group

and 2 more

Sector Experience

10+ Years in Digital Marketing
Less

PITCH PERFECT 3

Client: Universal Pictures Home Entertainment

Service: Publicity

Brief:

Tasked to generate national and regional press across print, online and social media channels, utilizing talent, exclusive content and sweepstakes opportunities, surrounding franchise’s final film.

Our Solution:

  • Think Jam capitalised on cast participation, securing interviews on HerCampus.com, Fandom.com, Latina Magazine online, Fangirlish.com and more.
  • Think Jam coordinated talent social media posts from talent including Chrissie Fit, Ruby Rose, Matt Lanter, and Andie Allo.
  • Secured print and online giveaways with major YA and women’s lifestyle outlets including J-14, InTouch, Closer Weekly, Woman’s World and more.
  • Widened outreach verticals to capitalise on the action elements, while tapping into fan nostalgia for the span of the franchise.

Results:

  • Secured cast interviews featuring Chrissie Fit and Hana Mae Lee, along with additional cast social posts, garnering 50mm editorial and social impressions combined.
  • Organised Twitter Party with 14 parenting and women’s lifestyle influencers, plus Chrissie Fit and Hana Mae Lee, garnering 82m impressions, and 10k title mentions.