PITCH PERFECT 3
Client: Universal Pictures Home Entertainment
Tasked to generate national and regional press across print, online and social media channels, utilizing talent, exclusive content and sweepstakes opportunities, surrounding franchise’s final film.
- Think Jam capitalised on cast participation, securing interviews on HerCampus.com, Fandom.com, Latina Magazine online, Fangirlish.com and more.
- Think Jam coordinated talent social media posts from talent including Chrissie Fit, Ruby Rose, Matt Lanter, and Andie Allo.
- Secured print and online giveaways with major YA and women’s lifestyle outlets including J-14, InTouch, Closer Weekly, Woman’s World and more.
- Widened outreach verticals to capitalise on the action elements, while tapping into fan nostalgia for the span of the franchise.
- Secured cast interviews featuring Chrissie Fit and Hana Mae Lee, along with additional cast social posts, garnering 50mm editorial and social impressions combined.
- Organised Twitter Party with 14 parenting and women’s lifestyle influencers, plus Chrissie Fit and Hana Mae Lee, garnering 82m impressions, and 10k title mentions.