Think Jam

London, United Kingdom
Founded: 2004
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Skills

Creative
Marketing Strategy
Social campaigns
Social Analytics
Publicity
Digital advertising
Media production
Entertainment marketing
Clients
Lionsgate
Paramount Pictures
Warner Bros. Pictures
Penguin Random House
Netflix
Twentieth Century Fox Films
Studio Canal
NBC Universal
Fox Searchlight Pictures
Entertainment One Group

and 2 more

Sector Experience

10+ Years in Digital Marketing
Less

JUMANJI: WELCOME TO THE JUNGLE

Client: Sony Pictures Home Entertainment

Service: Publicity

Brief:

  • Leverage the highly influential cast and utilise bonus content to drive interest in the home entertainment release.
  • Capitalise on the launch of a new Jumanji-themed escape room in Los Angeles to engage with press and influencers.
  • Publicise the first-of-its-kind Snapchat AR experience for the Jumanji: Welcome to the Jungle Blu-ray and DVD packaging.

Our Solution:

  • Secure attendance from director Jake Kasdan and actor Ser’Darius Blain for a press day at the Jumanji escape room, allowing for in-person interviews and unique video content of them “escaping” the room.
  • Coordinate a schedule for influencers and press to go through the escape room while promoting the Jumanji: Welcome to the Jungle Blu-ray/DVD.
  • Gain social support from social media megastars Dwayne Johnson, Kevin Hart, Nick Jonas, Jack Black, Karen Gillan and more.
  • Place bonus content on top-tier media outlets to sustain awareness between the digital and physical release dates.

Results:

  • With support from talent and blogger/press outreach, the team generated over 1.3mm social impressions for the Snapchat AR experience.
  • Made in Hollywood Teen Edition aired a full 30-minute episode featuring interviews with talent going through the Jumanji Escape Room, while Comic Book Resources and Fandom posted interviews; additional coverage of the escape room ran on KTLA, The Hollywood Reporter, Kidzworld, Fangirlish and more.
  • Bonus feature content ran on multiple outlets including IGN, Access, Moviefone, Cinema Blend, Bustle, and Collider.