Westin Mindful Miles
WHAT WERE WE TRYING TO PROVE?
Westin Hotels’ commitment to health & wellbeing and their related product offering.
Mindful Miles. An idea to take advantage of the trend for mindfulness.
A programme of mindful exercise guided by psychotherapist and mindfulness expert William Pullen.
A content series filmed and distributed on the back of the activity to Westin customers, potential customers, and stakeholders.
This test programme was so well received that this is now being turned into a permanent programme in the build up to Westin launching in London in 2020.