Red Bull Project Pro Locker Room
What were we proving?
Red Bull’s product relevance with sports and fitness through consumers seeing pro athletes across multiple disciplines drinking Red Bull throughout their training regimes and active lifestyles.
Red Bull came to us with a brief to produce an eye-catching touring in-store activity to engage supermarket shoppers and raise awareness of the Project Pro campaign.
We delivered a portable Locker Room unit taking the Project Pro campaign into supermarket in-store environments to bring people closer to the pros.
It gave shopper’s a taste of the pros training locker room, showcased the 6 British Pro athletes with visual branding and displays of official athlete kit as well as promoting the new product cans on screen. Through the bespoke quiz content hosted on iPads, participants discovered more about the Project Pro athletes training regime and had the opportunity to win with signed athlete merchandise.
Exposure of the campaign to thousands of shoppers across 14 different Sainsbury’s. Participants and shoppers at all stores were able to share their own photos and video of them engaging with the activation and their Red Bull Project Pro prizes.
The locker room activation toured 14 different Sainsbury’s stores around London across 14 consecutive days with a total 614 competition participants and 3% sales uplift across the stores.