Race the Ultimate Champion
WHAT WERE WE TRYING TO PROVE?
That QIPCO British Champions Series horses are elite athletes to entice sports fans to buy tickets to QIPCO British Champions Day
Give people the chance to experience the acceleration and power of a QBCD horse
Race the Ultimate Champion. Your chance to race against a champion horse
Talent involvement with TV, press, online and social coverage
39 pieces of coverage including Sky Sports News, The Sun, ITV and Evening Standard with a combined reach of 13.2 million. 97% recommendation rate amongst participants. And most importantly of all sales were up 18%.