The Mx Group

The Mx Group is the 2nd largest independent, integrated B2B agency in the U.S. Our mission is to impact the marketplace for companies that impact the world. We create meaningful end-to-end experiences for B2B brands.

Burr Ridge Downers Grove Township, United States
Founded: 1989
Staff: 150


Brand awareness
demand generation
Content Marketing
content marketing strategy


Zekelman Industries

Sector Experience

B2B Services
b2b data solutions

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How to Produce a Break-Through Podcast for Your Brand

by Rachel Bykowski

April 18, 2023

Forging Customer Connections with Podcasts

According to eMarketer, there will be approximately 144 million monthly podcast listeners in the U.S. alone by 2026. And with 43% of B2B and B2C decision-makers reporting they get their thought leadership content from podcasts along with e-newsletters and webinars (Sapio Research), it's hard to think of a reason why brands should not launch a podcast.

However, we need to be honest, a lot of available thought leadership content is just not that good. In fact, only 33% of thought leadership producers believe that the overall quality of their content is very good or excellent. And that number drops to 29% among execs, according to a 2022 report by Edelman and LinkedIn. So, how can a brand develop a podcast that breaks through a saturated market to produce content that is rooted in genuine expertise?

So, You Want to be a Thought Leader with a Podcast?

In our latest white paper, "Listen Up! How Brands Use Podcasts to Forge Authentic Customer Connections," we break down the strategy of how to create a podcast that matters to your audience. You'll learn:

  • How to create a vaulable podcast that showcses your brand's expertise
  • Production and promotion tips
  • Predictions on future podcasting trends

You can download the white paper here.

Podcasts have been taking the world by storm since their inception in 2004, and their popularity only keeps growing. There’s no denying that adding a podcast to your marketing strategy will bolster your connection to your customers and expand your tactics beyond demand. Podcasts are the ideal platform to elevate your brand, showcase your thought leadership and build trust.


Brand marketing
thought leadership