The Mx Group
The Mx Group is the 2nd largest independent, integrated B2B agency in the U.S. Our mission is to impact the marketplace for companies that impact the world. We create meaningful end-to-end experiences for B2B brands.
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Brand Awareness That Drives Sales With Automotive Targets
The Need
vAuto, an automotive software company, needed to shift the mindset of its target audience. Its inventory management software, Provision, was perceived as an exclusive solution for franchise dealers. vAuto wanted to capture more business from the independent dealer market.
The Solution
The Mx Group conducted buyer research that revealed unique pain points facing vAuto's target audience. We addressed those pain points by building compelling creative that went beyond merely introducing a product to them, and instead shifted their entire mindset.
The Result
Our creative campaign helped vAuto meet their independent dealer sales goals for the first time.