The Mx Group

The Mx Group is the 2nd largest independent, integrated B2B agency in the U.S. Our mission is to impact the marketplace for companies that impact the world. We create meaningful end-to-end experiences for B2B brands.

Burr Ridge Downers Grove Township, United States
Founded: 1989
Staff: 140
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Skills

Creative
Digital
Brand awareness
Strategy
demand generation

Clients

WHOOP
Grundfos
Zekelman Industries

Sector Experience

b2b
B2B Services
b2b data solutions
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Brand Awareness That Drives Sales With Automotive Targets

by Rachel Bykowski

The Need

vAuto, an automotive software company, needed to shift the mindset of its target audience. Its inventory management software, Provision, was perceived as an exclusive solution for franchise dealers. vAuto wanted to capture more business from the independent dealer market.

The Solution

The Mx Group conducted buyer research that revealed unique pain points facing vAuto's target audience. We addressed those pain points by building compelling creative that went beyond merely introducing a product to them, and instead shifted their entire mindset.

The Result

Our creative campaign helped vAuto meet their independent dealer sales goals for the first time.

Tags

automotive
Dealer Marketing
Creative and design
Brand awareness
software

Clients

vAuto