Leading Change in the Finance Sector

Over the past few weeks, there’s been much discussion about whether coronavirus will change the way we work forever, particularly for those of us who work in offices

But one of our clients, Bishopsgate Financial, is already ahead of the curve. Following the implementation of lockdown, the change management consultancy has become an early adopter of virtual working, joining businesses such as Twitter in ditching the office space permanently.

Their status as one of the City’s first financial sector players to take the step has made them a key voice in the industry.

To help cement Bishopsgate Financial as an industry thought leader, The Think Tank has been on a PR offensive throughout May and June. So far, we’ve secured coverage in Sky News, BBC News London, BBC World Service, Financial Times, Estates Gazette and UK Finance.

The campaign has involved placing comment from CEO Mike Hampson, newsjacking and interviews. However, the highlight of the campaign has, undoubtedly, been Mike’s interview appearances on Sky News, BBC News and BBC World Service Radio.

For Sky News, Jonathan Samuels interviewed Mike on Bishopsgate Financial’s decision to work from home permanently. Citing the positive impact working from home has had on staff productivity, Mike explained the reasons behind the decision as well as commenting on the situation for the wider sector.

The BBC London interview focused on how the world of business is changing. Mike Hampson spoke alongside the Mayor of London, Sadiq Khan.

The BBC World Service Radio interview, for the station’s popular Business Daily programme, focused on whether commuting to the office has a future and how our cities will look post-coronavirus.

The campaign has also secured upcoming coverage in Financial News and The Guardian.

You can watch the Sky News interview in full here.

And listen to the BBC World Service discussion here.

As an innovative agency, we’re proud to support Bishopsgate Financial as they lead change in the financial sector.

Mike Hampson, CEO, Bishopsgate Financial says;

“The Think Tank Team have been excellent at securing a range of coverage for us on a wide range of topics. Recently it has been around us moving from being office-based to remote working and our thoughts on how wide-ranging this change will be across all office-based work. Their contacts and expertise have secured coverage across national, TV and radio, the mainstream press and also industry-focused magazines.”