Know Your Christmas Campaign

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Bishopsgate Financial has launched a digital festive quiz today, created by The Think Tank

Bishopsgate Financial has launched a digital festive quiz today, created by The Think Tank.

The interactive game is a play on the company’s ‘Know Your Customer’ offering to the world’s largest banks, but instead of focusing on customer undertstanding, clients and associates will be tested on their Christmas knowledge.

Users are presented with different animations on a landing page – visual puzzles depicting well-known festive phrases. The artwork is inspired by classic 60s cartoons, but with an updated look and feel.

It’s a fun way to engage staff, clients and associates and has a social incentive too: for every entry, Bishopsgate Financial will be making a donation to charity British Heart Foundation.

The quiz was launched with an email to customers and associates, while social media posts will be shared throughout the day to encourage additional entries. Follow-up communications will take place in January to highlight the final amount raised for charity.

Bishopsgate Financial is delighted with the high quality of the creative work, the very fast turnaround of the project, and The Think Tank’s vivid interpretation of their brief.