The Think Tank

The Think Tank is one of the UK's leading business to business marketing and PR agencies, combining creative thought and fresh perspectives for truly integrated B2B marketing communications around the world.

London, United Kingdom
Founded: 1993
Staff: 30
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Skills
PR
Digital
Web
Direct Mail Marketing
Digital advertising
Brand & Identity Design
Brand Marketing
Strategic Branding
Strategic Communications
Promotional Marketing

and 5 more

Clients
Asendia
Leica Geosystems
MyEdge2
Saint Gobain
ArcelorMittal
Reuters
Oracle
Formica
Oerlikon
e4tech

and 17 more

Sector Experience

Construction
Technology
Logistics
Media and Marketing
Financial & Professional Services
Travel & Hospitality
Property
Interiors
Energy & utilities
Printers
Less

Opportunities in 7 Destinations - Award Nominated Campaign

by Liam Bateman

Asendia is a leading international e-commerce and mail delivery business, formed as a joint venture between La Poste and Swiss Post in 2012. The core sector for the business is international e-commerce, supporting some of the world's largest retailers in the delivery of their goods around the globe.

Asendia briefed The Think Tank to devise a strategic campaign, across six countries to raise awareness of the Asendia brand. Based upon market research we developed a campaign that focussed upon seven key destinations where there were opportunities for international e-tailers.

The campaign promoted a range of content, including a series of market research reports about each destination, blog posts and other guides all held on destination pillar and landing pages.The campaign was designed to meet the goals of raising brand awareness, encouraging interaction and nurturing prospects from discovery to consideration and conversion. The campaign combined email marketing with online advertising through LinkedIn, Native and Google Display Network, utilising marketing automation to nurture prospects and deliver leads.

The campaign was designed to meet the goals of raising brand awareness, encouraging interaction and nurturing prospects from discovery to consideration and conversion. The campaign combined email marketing with online advertising through LinkedIn, Native and Google Display Network, utilising marketing automation to nurture prospects and deliver leads.

The campaign has been nominated for Best B2B Digital Campaign at the Digital City Awards 2020.

Results over 8-week campaign:

3,199 downloads

1,432 leads captured

Organic traffic increase of 30%

Direct traffic increase of 200%

Tags

Content Marketing
B2B Lead Generation
B2B Marketing
B2B Digital Campaign
B2B Content
B2B International Campaign
B2B Market Research

Clients

Asendia