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Creative agency, The Romans, has appointed Sam Hodges in the new role of Executive Director, Corporate Reputation

Hodges’ high-profile career includes 15 years leading comms at broadcasters Channel 4, ITV, and the BBC, where ultimately, he led all communications for its entire TV division, overseeing a team of 30.

He subsequently spent four years as Head of PR and Communications at Twitter UK where he delivered a more proactive approach to Twitter’s safety and policy communications, before moving to Netflix as EMEA Director of Content Communications. More recently he led preparatory global comms for a stealth social media start-up headquartered in Singapore.

Hodges has featured regularly in the PR Week Powerbook and is a former chair of the PR Week Awards.

In addition to launching and protecting the reputation of some of the UK’s biggest TV shows, Hodges has managed numerous celebrity crises, organisational transformations, select committee hearings and comms for high profile CEOs.

In his new role, Hodges will be tasked with developing a new agency offering at the intersection of creative, corporate, and technology. As well as adding a complementary skillset to The Romans’ existing roster of consumer clients he will also build a stand-alone corporate and B2B portfolio of clients seeking stronger creative solutions.

Hodges first started consulting with the agency in April. In that time, The Romans has taken on assignments with VC fund, Talis Capital; global architecture practice, Heatherwick Studios; and edtech business Oneday. He will be based out of The Romans London office with a remit to export best-in-class corporate reputation thinking via the agency’s wider network of offices.

He reports to Lucy McGettigan, UK Partner, and Joe Mackay-Sinclair, CEO.

Sam Hodges, said: “A career long frustration has been that too often, corporate communications plans are born out of an organisation’s fears rather than its strengths. As the world gets noisier and we all demand more from the people we spend our time and money with, it is crucial that strategies are braver and more creative - two of The Romans’ greatest strengths. I’ve been a massive fan of their work since employing them as my lead agency at Twitter and can’t wait to build out their new corporate offering.”

Joe Mackay-Sinclair, commented: “Some of the most exciting and interesting opportunities for creative thinking lie outside of our consumer heartland and it’s been giving us major FOMO. Not only is Sam brilliant fun but he’s also one of the smartest operators in the industry and the perfect candidate to help us develop a purposeful approach to intelligent, creative work in the business, tech and corporate space.”