The Partnership

A passionate team of thinkers and do-ers, we get our kicks by solving problems with creative work that engages, inspires, educates and achieves results.

WOLVERHAMPTON, United Kingdom
Founded: 2003
Staff: 15
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Skills
Animation
Brand Experiences
Communications Strategy
Creative
Copywriting
Digital Marketing
Direct Marketing
marketing consultancy
Media Buying & Planning
Campaign Creation & Management

and 7 more

Clients
Dudley Council
EMCOR UK
Generali Pan Europe
Generali Worldwide
HSBC International
Elior
IQVIA
Rubis
Office Broker
Dudley Building Society

and 5 more

Sector Experience
Charities
Education
Entertainment
Financial services
Catering
Pharmaceuticals
Leisure
Industrial
Telecommunications
Media

and 4 more

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Rebranding 1000+ pieces of collateral in 6 months

Background

We’ve carried out two global rebrands in three years for our client Generali, one of the largest insurance companies in the world.

Back in 2015, Generali Insurance rebranded to Generali Worldwide, a transition which had to be designed across 600 pieces of collateral within a four-month period.

For the last six months, our studio has been redesigning over 1000 pieces of collateral as Generali Worldwide has rebranded to Utmost Worldwide.

Scope of work

Our team have redesigned brochures, T&Cs, application forms, sales aids and interactive documents as part of the rebrand.

We have also been involved from a digital perspective, redesigning both internal and customer-facing websites in line with the new Utmost Worldwide brand.

Adhering to guidelines

With guidelines already in place, multiple workshops were set up with key team members to ensure that we communicated, updated and agreed upon the implementation of the guidelines.

Hitting deadlines

As well as dealing with the sheer size and scope of this work, our team have had to deliver highly accurate, compliant collateral within incredibly tight timelines. The client has been impressed by both our diligence and determination to deliver results first time.

Weekly conference calls kept clients updated on progress to ensure they felt confident that the project was on target.

Working with sub-brands

The rebrand from Generali Worldwide to Utmost Worldwide has had to incorporate two sub-brands with individual guidelines: Utmost Wealth Solutions and Utmost Corporate Solutions.

Our team has worked diligently to align the two sub-brands across the scope of collateral, communicating effectively both internally and with the client.

Read on thepartnership.cc

Tags

Rebrand & Marketing Literature
Web Design and Build

Clients

Generali Worldwide
Utmost Wealth Solutions